In Episode 21, I talk with passionate foodie and sales and marketing expert Sarah Franklyn from Impact Data. Sarah has been involved with the hospitality industry for over two decades and is an expert in customer engagement.
In our power-packed session, Sarah discusses customer engagement's role in sales and marketing. We also examine how to build and leverage your database and why automation needs to become a standard operating procedure in your marketing activities.
Sarah shares her many years of experience and provides listeners with real-world examples of how to build stronger relationships with customers and drive repeat business.
Sarah Franklyn - Director of Sales & Marketing
A hospo marketing expert, Sarah has been helping small independent local businesses and some of Australia's favourite hospo brands understand their customers better to get them to keep coming back. By breaking down the barriers between the business and the data that matters, she has helped hundreds of businesses in Aus and the UK learn what matters when connecting with your customers.
sarah.franklyn@impactdata.com.au
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